Atlantic City’s casinos are stepping up in a tremendous show of solidarity as they rally together for Breast Cancer Awareness Month this October. Numerous fundraising events, on-site mammography screenings for employees, and significant involvement in the American Cancer Society’s Making Strides Walk underscore the community’s ongoing commitment to combating breast cancer. According to Mark Giannantonio, president of the Casino Association of New Jersey, the annual dedication of the casino industry to this cause underscores both the personal and collective impact of breast cancer. The strides in medical research and treatments fueled by these efforts reflect in improved survival rates and enhanced treatment options, emphasizing the remarkable influence of awareness campaigns.
Guests visiting Atlantic City this October will find the casinos exuding a noticeable pink glow. Bally’s Atlantic City is not only setting up pink lighting at its entrances but also offering themed cocktails, mocktails, and desserts across its eateries, directing part of the proceeds towards breast cancer awareness. Borgata follows suit with pink-inspired beverages and a $10,000 donation to the American Cancer Society’s Men Wear Pink campaign, along with mobile mammography services for its staff. Meanwhile, Caesars Entertainment properties, including Tropicana, Caesars, and Harrah’s Resort, are lighting up their exteriors in pink hues and raising funds through
Caesars and Harrah’s will extend their efforts with their team leaders partaking in the Real Men Wear Pink campaign, organizing t-shirt sales, dunk tanks, and prize drawings to drive additional fundraising. Not to be outdone, Golden Nugget Atlantic City contributes through their uniquely crafted Pink Warrior cocktail, donating a dollar from each sale to Making Strides Against Breast Cancer. Their team members are also enthusiastic participants in the Men Wear Pink campaign, further bolstering awareness and raising funds for this critical cause.
Hard Rock Hotel & Casino Atlantic City’s 25th anniversary of the PINKTOBER program stands out with an array of themed fundraising events, pink décor, and specialty cocktails and spa treatments. Proceeds will significantly benefit Wigs & Wishes, providing essential support to cancer patients in need. Ocean Casino Resort joins this commendable cause by offering the Pink Paloma cocktail and sponsoring Making Strides in Ocean City, NJ, along with volunteer activities and a tribute banner. Resorts Casino Hotel also plays a pivotal role with its Men Wear Pink campaign, rolling out the Pink Cash Dash, specialty drinks, and donations through slot ticket vouchers to the American Cancer Society.
These collective efforts by Atlantic City’s casinos not only illuminate the town in a hopeful hue but also effectively
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