DraftKings is reportedly contemplating the sale of the Vegas Sports Information Network (VSiN), a sports betting radio network they acquired in March 2021 for a substantial $70 million. Industry analysts are drawing comparisons between this potential sale and Penn Entertainment’s divestiture of Barstool Sports last year, where Barstool was sold back to its original founder Dave Portnoy for a mere dollar. The anticipated buyer of VSiN, as speculated by Eilers & Krejcik Gaming (EKG), is none other than its founder, Brent Musburger. Musburger, a seasoned broadcaster, could once again helm the network he established in 2017, which currently broadcasts from Las Vegas hotspots such as Circa Sportsbook and The D Hotel.
VSiN has carved out a niche in the sports betting world by offering extensive coverage, streaming 18 hours of content daily, and maintaining a 24/7 channel. Its programming is accessible on iHeartRadio, TuneIn, and numerous smaller radio stations across the U.S., as well as linear television platforms and streaming services like FuboTV and Sling TV. Despite the significant $70 million investment by DraftKings, neither company has publicly commented on the potential sale. Should the transaction proceed, it would underscore the challenges gaming companies face in monetizing media ventures, as seen with Penn’s low-value sale of Barstool and other struggles between sports betting and media firms.
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