EveryMatrix recently revealed that its affiliate intelligence platform, DeepCI, has undergone a rebrand to become PartnerMatrix Intelligence. This move signifies more than just a name change; it marks a strategic effort to create a comprehensive suite for affiliate management and data tracking. The decision to rebrand aligns PartnerMatrix Intelligence closer to the EveryMatrix family, signifying a deeper integration into the PartnerMatrix platform. Initially acquired by EveryMatrix a year ago, DeepCI brought its data-driven capabilities to enhance customer experience, which is now further magnified under the new identity.
PartnerMatrix Intelligence will amalgamate advanced data analytics with premier affiliate and agent management systems. This powerful combination promises an all-encompassing solution to its affiliate and operator clients, enabling seamless access to these capabilities either through the PartnerMatrix platform or as an independent option. Lewis Civin, DeepCI’s co-founder, will assume the role of Chief Product Officer for PartnerMatrix, working in concert with CEO Vahe Khalatyan. Together, they are set on a mission to escalate the effectiveness and scope of PartnerMatrix Intelligence, reinforcing its position as a pivotal tool in the world of iGaming affiliate management.
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