Freedom Plaza: A Community-First Project with No “Las Vegas Feel”

The hustle and bustle of Manhattan’s streets might soon have a tranquil new addition with the Soloviev Group’s $11.1 billion Freedom Plaza project, a contender for a Manhattan gaming license. Unlike the flashing neon lights and towering casinos often associated with gambling ventures, Freedom Plaza aims to create a community-centric environment. With Mohegan as a partner, the design intentionally avoids visible casino floors from the street, opting instead for an underground layout that preserves the neighborhood feel. Indeed, Soloviev Group and Mohegan are taking a less ostentatious approach, focusing on integration rather than imposition.

Community consideration doesn’t end with the casino’s location. Michael Hershman, CEO of Soloviev Group, emphasizes that the project is as much about community welfare as it is about economic benefits. The proposal even includes 1,000 housing units, half of which are affordable, alongside a museum and green spaces. These additions are poised to bring more value to the area than traditional gambling venues. Impressively, the project allocates up to 12% of its initial public offering to NYC residents, a move inspired by the Green Bay Packers’ community ownership model, giving locals both a stake and a voice.

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Community consideration doesn’t end with the casino’s location. Michael Hershman, CEO of Soloviev Group, emphasizes that the project is as much about community welfare as it is about economic benefits. The proposal even includes 1,000 housing units, half of which are affordable, alongside a museum and green spaces. These additions are poised to bring more value to the area than traditional gambling venues. Impressively, the project allocates up to 12% of its initial public offering to NYC residents, a move inspired by the Green Bay Packers’ community ownership model, giving locals both a stake and a voice.

What sets Freedom Plaza apart is its calculated restraint and community-first mindset, a stark contrast to the aggressive casino proposals from other contenders vying for three downstate casino licenses. The thoughtful design responds directly to local objections—like the abandonment of a Ferris wheel idea following neighborhood disapproval. “We are New Yorkers… We actually live in that district,” Hershman explains, highlighting that the development will cater to residents’ needs and not just the demands of high-rolling visitors.

The project is among eight proposals, including a $2.3 billion MGM Resorts expansion of Empire City Casino and a Caesars-backed bid involving Jay-Z’s Roc Nation in Times

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