Harrah’s Cherokee Valley River Announces Major Expansion

Harrah’s Cherokee Valley River has embarked on an ambitious journey, unveiling an expansive 25,000 sq. ft. addition to its already impressive casino floor. This significant development, part of a $275 million project, introduces an exciting array of new gaming options to North Carolina gamblers. One of only three venues in the state to offer retail sports betting, Harrah’s Cherokee Valley River is setting the bar high. The expanded casino now features 300 new slot machines and eight additional table games, catering to bettors seeking diverse gaming experiences. Additionally, the new 22-seat casino bar, equipped with state-of-the-art bar-top video games and a variety of beer taps, provides an inviting atmosphere where guests can unwind and immerse themselves in the action.

Among the stellar new attractions is the highly anticipated World Series of Poker – Poker Room, a lavishly designed space dedicated to both seasoned poker professionals and casual players alike. The poker room, featuring popular cash games like Three Card Poker and Texas Hold’em, extends its hours on Fridays and Saturdays to accommodate the enthusiastic demand. Announced back in December 2023, the expansion plan has seen significant contributions from local artists, seamlessly integrating culture into the casino’s dynamic environment. This not only enhances the overall aesthetic but also reinvests in the local community, underscoring Harrah’s commitment to regional development. Through this expansion, Harrah’s Cherokee Valley River aims to meet the increasing player demand and maintain its competitive edge among North Carolina’s tribal casinos.