Nevada Ticket Resellers Face Class Action Lawsuits

Ticket resellers in Nevada are currently facing significant legal challenges, with two notable companies, SeatGeek Inc. and Vegas.com LLC, embroiled in class action lawsuits. These lawsuits, initiated by attorney Michael Gayan of Kemp Jones LLP, represent aggrieved plaintiffs who utilized these platforms for purchasing tickets. According to the Las Vegas Review-Journal, Mars Carbonell, a Las Vegas resident, is at the forefront of the lawsuit against SeatGeek, while Rachel Cachon from Glendale, California, leads the claim against Vegas.com. The crux of these legal battles centers around allegations of “hidden fees” and deceptive pricing tactics known as drip pricing.

Drip pricing is a marketing strategy where companies advertise partially attractive prices but add mandatory, undisclosed fees during the checkout process. The lawsuits claim that both SeatGeek and Vegas.com initially display fee-less ticket prices, enticing consumers through multiple checkout stages before revealing additional costs at the last moment. This practice, the lawsuits argue, violates existing Nevada laws. The legal actions, filed in the US District Court in Las Vegas, seek compensatory damages, reimbursement of attorney fees, and a court declaration that these companies have breached Nevada law. While a representative for SeatGeek mentioned that the company could not comment due to ongoing litigation, they emphasized their commitment to providing transparent pricing and supporting legislative measures for greater price transparency.