The world of sports betting is set to experience a significant boost as VSiN, a top sports betting network, makes its triumphant return to SiriusXM. Beginning January 17, 2025, VSiN will launch a 24/7 sports betting channel on SiriusXM channel 158, available to listeners across North America both via car radios and the satellite platform’s app. This comeback is eagerly anticipated, marking VSiN’s return to a satellite platform after over four years, highlighting the network’s ambition to reclaim its prominence.
Brian Musburger, VSiN’s President, emphasizes the strategic importance of this partnership, viewing it as a critical step in VSiN’s expansion plans. Leveraging SiriusXM’s vast audience, VSiN aims to solidify its position as the leading sports betting network in the United States. The channel promises to deliver unparalleled content, including expert views, industry insights, and betting advice from renowned figures in the field. This move is tailored to meet the increasing demand for comprehensive sports betting content, catering to both seasoned bettors and newcomers eager to dive into the expanding betting landscape.
Continuing their collaboration, VSiN and SiriusXM’s Mad Dog Sports Radio have launched a new show, “VSiN Live on Mad Dog Sports Radio,” which began airing on January 6. Hosted by Patrick Meagher and Dustin Swedelson, the show runs weeknights from 7 p.m. to 10 p.m. ET, providing listeners with real-time sports discussions and betting information while games are live. Steve Cohen, Executive Vice President of Talent and Programming at VSiN, expressed his excitement about this innovative endeavor, underscoring the potential to engage a wide range of listeners with captivating and informative content.
VSiN’s initial foray into SiriusXM began in 2017, but the partnership temporarily ceased during the COVID-19 pandemic. The network’s return coincides with a dynamic period of growth, marked by the reacquisition of VSiN by its original founders from DraftKings in mid-2024. DraftKings had initially acquired VSiN in 2021 to diversify its content offerings. The founders’ decision to buy back the network signals a renewed focus on independent growth and market leadership.
The increasing legalization of sports betting in almost 40 states since 2018 has fueled a robust demand for
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